Roles at Milele, Peekabox, AccentEMC and AccuMed across Dubai — software development, technical business analysis, UI/UX leadership, and process automation.
Developer & Analyst @ Milele
Nov 2025 – Present
Developed an internal product tasting and evaluation portal using PHP and MySQL, replacing manual spreadsheets with a centralized web-based system for structured data collection, scoring, and analysis across food SKUs. Digitized data workflows, improving accuracy, traceability, and cross-functional collaboration between Product, Marketing, and Operations.
Conducted market and competitor research using public datasets and industry reports to identify product gaps and emerging opportunities; analyzed large datasets and delivered Power BI dashboards to support product planning, benchmarking, and strategic decision-making.
Developed automated trading system using Python to monitor 100+ cryptocurrency pairs in real-time, detecting profitable trading opportunities, achieving <1-second latency. Integrated Binance API and built analysis engine using technical indicators (RSI, EMA, SMA) to identify high-probability trades.
Implemented instant mobile notifications via Telegram bot and automated backtesting framework analyzing 30-day performance with win-rate calculations. Processed 2,880+ data points per asset daily, generating comprehensive reports with risk-reward analysis using pandas/NumPy.
Technical Business Analyst @ Milele
Jan 2025 – Nov 2025
As a Business Analyst, drove business growth by translating strategic vision into technical execution. Focused on process optimization, digital transformation, and leading key initiatives that bridge the gap between business, marketing, and IT.
Led critical transformation projects, including the transition of Milele.com into a modern e-commerce platform and the SAP S/4HANA consolidation strategy. Documented end-to-end business processes, provided ongoing SAP support, and ensured alignment with strategic goals.
Drove operational efficiency and digital transformation by leading a strategic team to address inefficiencies in order fulfillment and automating high-volume manual tasks.
Bridged the gap between departments by translating business needs into actionable technical requirements and providing a technical perspective on solution structuring, enabling efficient collaboration and accelerating operational excellence.
Partnered directly with the COO to plan, monitor, and deliver key company initiatives, ensuring targets were met successfully.
Collaborated closely with external consultants to modernize internal structures, aligning processes with high standards of operational excellence.
Software Developer @ Milele
Oct 2024 – May 2025
Engineered an end-to-end secure testing platform with anti-cheating mechanisms leveraging Laravel 11. Developed bulk question import system and invitation email infrastructure, reducing creation time by 60%. Integrated TensorFlow.js for advanced anti-cheating detection, including tab switching and window blur monitoring, achieving 95% fraud prevention rate. Implemented comprehensive time-based analytics dashboard, generating detailed performance metrics. Developed a secure file storage system and session management, maintaining 80% data integrity and scalability.
UI/UX Team Lead & Designer @ Peekabox
May 2024 – Oct 2024
Directed end-to-end user research and wireframing for SaaS products, improving user engagement metrics by implementing data-driven design solutions. Created high-fidelity prototypes and design systems using Figma, conducting user testing sessions to optimize interface accessibility and user flows. Collaborated closely with product managers and developers to ensure seamless handoff from design to development and alignment with business goals. Led multiple design iterations based on usability testing and analytics feedback, resulting in a 20% increase in feature adoption rates.
Full-Stack Developer @ AccentEMC
Jan 2024 – May 2024
Engineered a comprehensive learning management system with Next.js, Firebase, secure authentication, and PayPal integration. Developed responsive UI components using React and TailwindCSS, including an intuitive course catalog and real-time analytics dashboard. Architected scalable data models for complex course structures and content management, reducing administrative overhead by 35%.
RPA Developer @ AccuMed
Jun 2023 – Aug 2023
Spearheaded the implementation of Robotic Process Automation (RPA) solutions, reducing human error by 25% and increasing work speed by 30% in daily operations. Conducted comprehensive workflow analyses to identify and execute high-impact automation opportunities, enhancing overall operational efficiency. Collaborated with cross-functional teams to gather requirements and align automation projects with organizational objectives, ensuring seamless integration of RPA solutions and web scrapping. Developed and maintained detailed documentation for all RPA solutions, facilitating knowledge transfer and supporting long-term maintenance efforts.
Helia Haghighi — Software Developer · Data Analyst, Dubai, UAE.
helia@portfolio:~
online
200 OK — GET /experience/milele
Milele
Developer & AnalystNov 2025 – Present
›Developed an internal product tasting and evaluation portal using PHP and MySQL, replacing manual spreadsheets with a centralized web-based system for structured data collection, scoring, and analysis across food SKUs.
›Digitized data workflows, improving accuracy, traceability, and cross-functional collaboration between Product, Marketing, and Operations.
Conducted market and competitor research using public datasets and industry reports to identify product gaps and emerging opportunities; analyzed large datasets and delivered Power BI dashboards to support product planning, benchmarking, and strategic decision-making.
Developed automated trading system using Python to monitor 100+ cryptocurrency pairs in real-time, detecting profitable trading opportunities, achieving <1-second latency.
›Integrated Binance API and built analysis engine using technical indicators (RSI, EMA, SMA) to identify high-probability trades.
Implemented instant mobile notifications via Telegram bot and automated backtesting framework analyzing 30-day performance with win-rate calculations.
›Processed 2,880+ data points per asset daily, generating comprehensive reports with risk-reward analysis using pandas/NumPy.
Technical Business AnalystJan 2025 – Nov 2025
›As a Business Analyst, drove business growth by translating strategic vision into technical execution.
›Focused on process optimization, digital transformation, and leading key initiatives that bridge the gap between business, marketing, and IT.
Led critical transformation projects, including the transition of Milele.com into a modern e-commerce platform and the SAP S/4HANA consolidation strategy.
›Documented end-to-end business processes, provided ongoing SAP support, and ensured alignment with strategic goals.
Drove operational efficiency and digital transformation by leading a strategic team to address inefficiencies in order fulfillment and automating high-volume manual tasks.
Bridged the gap between departments by translating business needs into actionable technical requirements and providing a technical perspective on solution structuring, enabling efficient collaboration and accelerating operational excellence.
Partnered directly with the COO to plan, monitor, and deliver key company initiatives, ensuring targets were met successfully.
Collaborated closely with external consultants to modernize internal structures, aligning processes with high standards of operational excellence.
Software DeveloperOct 2024 – May 2025
›Engineered an end-to-end secure testing platform with anti-cheating mechanisms leveraging Laravel 11.
›Developed bulk question import system and invitation email infrastructure, reducing creation time by 60%.
›Integrated TensorFlow.js for advanced anti-cheating detection, including tab switching and window blur monitoring, achieving 95% fraud prevention rate.
